Mercado Los Huertos Rebranding

“Mercado Los Huertos” is a local market in Segovia which consists of 5 different food stands, mostly focused in Latin American foods. When rebranding the market we wanted to help create more awareness of the market within the IE University Segovia community. We decided to focus the rebranding on two main aspects which were social media, since most of the businesses lacked one and events to encourage the community to visit the market more often.

After researching the market as well as interviewing the IE community we decided to focus the rebrand on finding a way to combine the values and key aspects that represent Segovia, the IE community and Latin American food.